We were asked to choose a pop culture topic to analyze by applying various theories to it throughout the entirety of this course. My chosen topic was the popularity of animated sitcoms, most specifically The Simpsons and Family Guy. Though all of the theories we discussed during this course were applicable to these shows, there were some that applied more often and more thoroughly than others. The remainder of this essay will discuss which theories I felt were the most appropriate to the shows, which ones interested me the most, and the impact the theories had on my view of the series’.
Of all the various theories that were discussed in this course, the most applicable to Family Guy and The Simpsons was stereotypes. Nearly every character on both shows is an example of a stereotype. Some of them are more blatant, such as the nerdy Comic Book Guy on The Simpsons or the Hispanic maid on Family Guy. Some stereotypes are inferred, but are not obvious. For example, the main cast members themselves are described as stereotypical average families. Peter and Homer are depicted as average blue-collar father figures (although they are seemingly everything but average if judged by their actions), and Lois and Marge are the stereotypical housewife figures. Both Springfield and Quahog are depicted as average towns, but the amount of antics depicted on the show carried out in both towns indicates otherwise. Family Guy often references stereotypes in its popular “cut-away” technique. Both shows rely on stereotyping so much that I can’t imagine what they would be like without them.
Another theory that is easily applied to Family Guy and The Simpsons is the theory of formula application. Formulas are tried and true depictions that can be repeated and applied to other instances of the same media. One popular sitcom formula that is extremely common on both shows is one in which a main character does something very foolish that ends up upsetting the main character’s family or friends greatly. Once this happens the majority of the remainder of the episode is dedicated to the character trying to regain their trust by making it up to them somehow. There are also formulas that are unique to the shows themselves. For years one of Bart’s favorite pastimes on The Simpsons was of Bart constantly calling Moe’s Tavern with a clever phone prank that would make Moe very upset. In the earlier seasons of Family Guy Stewie Griffin was depicted constantly trying to kill his own mother. The shows themselves have served as formulas for other shows. Many animated sitcom writers have looked to The Simpsons for inspiration. The creator of Family Guy, Seth MacFarlane took the formula he pioneered in Family Guy, and made two other shows: The Cleveland Show (a spinoff) and American Dad. The ability for the shows’ creators to identify successful formulas and use them accordingly is likely one of the biggest keys to the shows’ popularity and longevity.
I feel that out of all the theories we talked about throughout this course, formulas are the most interesting. It is very interesting to see how ideas are reused over and over in different forms. Sometimes the formulas are used in exactly the same way. Sometimes different inventions are applied to the original formula, making a slightly different formula. There are so many different kinds of formulas, such as character development, comic relief, plot twists, etc. When inventions are applied to formulas, the number of unique possibilities is increased significantly. Formulas can be applied to almost anything; TV shows, books, songs, movies, all use formulas.
After taking this class and learning how to analyze Popular Culture, I have a greater appreciation for the amount of thought and effort that often goes into popular media. Many popular culture stories are derived from popular myths of the past, are laden with icons such as heroes. Having spent the last few weeks analyzing my favorite examples of popular culture with all the theories we discussed, it will be hard to experience new popular media without doing the same thing to the new media. It is nice to now be able to look at the deeper meaning to the media that I enjoy. The story of the thought and effort that went into the production of the media can be quite interesting in and of itself. I learned a lot about popular culture in this class, and I’m glad I got the opportunity to do so.
References
Brooks, J.L, Groening, M., & Simon, S. (Executive Producers). (1989). The Simpsons [Television series]. Hollywood: 20th Century Fox.
Goodman, D.A., Callaghan, S., Sheridan, C., & MacFarlane, S. (Executive Producers). (1999). Family Guy [Television series]. Hollywood: 20th Century Fox.